#OneInAMillion campaign to boost women's cycling
The British Cycling ‘One in a Million’ campaign aims to tackle perceptions which prevent everyday women from getting on a bike, including almost three quarters (72%) who say they feel there should be safer cycle routes and they have a lack of knowledge of where to go.
Julie Harrington, British Cycling’s Chief Executive, said:
“Aside from reaching our million women target we want to create a cultural shift which normalises cycling for everyone – so that an equal number of women to men are riding bikes in this country.
Cycling is increasingly being understood as a fundamental part of the solution when it comes to issues of public health and air quality however change will not come unless people feel safe on the roads and we know this disproportionately affects women.”
Olympic Champion Sir Chris Hoy, an ambassador for the campaign, said:
“Getting a million more women in the saddle will be a great feat but if we are to change the face of cycling in the UK we need to drive forward progress by creating additional opportunities and true gender parity for women in cycling at every level.”
For more details about the #OneInAMillion campaign use this link.